bubba — art direction + graphic design

BUBBA's story began back in 2011 on the coast of California in San Diego. Previously known under the iconic “Bubba Blade” name, a fishing accessories brand known for its high quality angling equipment ‘designed by fishermen, for fishermen’.

Now known as BUBBA, re-positioning as an adventurous lifestyle collection of angling tools + products to aspire inspiration, motivation + education to all anglers that enjoy fishing in coastal + freshwater environments.

Daily collaborations with brand managers, visual designers, global liaisons + engineers. Packaging creation + production, UI/UX design, print + web product-specific marketing campaign collateral, catalog + magazine design, social media marketing graphics + presence upkeep, trade show + in-store endcap design. Extensive knowledge in apparel line creation, product launch scheduling + brand ambassador relations.